They use machine learning in order to increase gross profit, remaining in competitive price interval. Program was analysing millions of data in order to choose the most optimized price. Despite achieving the main objective, increase in gross profit, usage of AI resulted as well in 20% decrease in hours of human work. The ultimate goal is to get to 100% of mechanized process.
Machine learning is a key trend for e-commerce, both in terms of pricing, managing stocks and marketing. Implementing the solutions from this area, will enable to use more wisely and freely Big Data in practise.