The Polish online retailer on a rising wave.
In 2016, Morele.net made a million orders. The revenues of the Polish online retailer reached 600 million PLN ($159 million). The level of daily transaction is currently over 5 thousand. Morele.net has a wide range of products from computer components, consumer electronics to household appliances.
Morele.net remains the leading retailer in the consumer computer products category (30% of the market share) both offline and online - with no back-end or stationary stores. Last year, the company invested in the machine learning technology, so most of the customers’ decisions are being made with the help of competing algorithms.
The company was created in 2000, and since then it is managed by its two founders. Their philosophy was to create a customer-friendly and simple place to shop for electronics. In 2011 MCI.TechVentures fund invested in the company, what lead to the acceleration of revenue growth dynamics and cooperation with other key player from the e-commerce sector.