windeln.de from MCI.TechVentures portfolio with 21% revenue growth in fiscal year 2016

windeln.de from MCI.TechVentures portfolio with 21% revenue growth in fiscal year 2016

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windeln.de SE, the leading online retailer for baby and toddler products in Europe and for customers in China, achieved in fiscal year 2016 21% increase in revenues with its continuing operations (EUR 194.8 million vs. EUR 161.0 million). The fourth quarter of 2016 was the quarter with the highest sales since the company was founded.

Throughout the year, windeln.de also succeeded in significantly expanding its active customer base throughout the year. As of December 31, 2016, the Group had approximately 1.07 million active customers, an increase of 24% over the previous year. Full results are available on windeln.de corporate website.
windeln.de was launched in 2010 and is Germany’s largest web store for baby products of daily need. It offers more than 20,000 products of over 300 brands, that young parents can comfortably order from home. The offer ranges from diapers, baby food and skin care to safety products as for example gates and monitors.
MCI invested in Windeln.de in 2012. Last year MCI.TechVentures Fund (MCI.TV) increased shareholding in the company to over 15 percent and thus, according to publicly available information, became the company’s largest shareholder.
MCI.TechVentures has a strong exposition on e-commerce market. Aside from windeln.de, the Fund’s portfolio includes: Frisco.pl (Poland’s leader in the e-grocery market), Morele.net (the biggest online store in Poland for consumer electronics) and Pigu.lt (the largest e-commerce store in the Baltic countries).

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